How Video Helps Your Business Rank Higher on Google (Local SEO Guide)
- Brad Brown
- Mar 18
- 3 min read
Every business wants the same thing: to show up higher on Google.
Whether you’re a contractor, car dealership, restaurant, or local service provider in Lorain County or Northeast Ohio, ranking higher in search results means more visibility, more clicks, and ultimately more customers.
Most businesses focus on things like keywords, reviews, and website design—but many overlook one of the most powerful tools available:
video.
Why Ranking Higher on Google Matters
When someone searches for a service in your area, they’re usually ready to take action.
Searches like:
“roofing company near me”
“plumber in Lorain County”
“car dealership near me”
…are coming from people actively looking to hire or buy.
If your business isn’t showing up—or isn’t standing out—you’re losing potential customers to competitors.
How Video Helps Improve Your SEO
Video doesn’t just make your website look better—it actually helps your site perform better in search results.
1. Keeps People on Your Website Longer
When someone watches a video on your website, they stay longer.
Google tracks how long users stay on your site. The longer they stay, the stronger the signal that your content is valuable.
2. Increases Engagement
Video encourages users to:
watch
click
explore your site
This increased engagement tells Google that your website is worth ranking higher.
3. Builds Trust and Credibility
When potential customers see your work and hear from you directly, it builds trust.
That trust often leads to:
more calls
more form submissions
more conversions
Google notices when users take action on your site.
4. Helps Your Website Convert Visitors Into Customers
Getting traffic is only part of the equation.
Video helps turn visitors into actual customers by clearly showing:
what you do
how you do it
why someone should choose you
Video + Your Website = Stronger Results
Adding video to your website—especially your homepage and service pages—can make a big difference.
A short, professional video can:
improve first impressions
clearly explain your services
make your business look more established
For local businesses in Amherst, Elyria, Lorain, and surrounding areas, this can help you stand out immediately.
Video and Your Google Business Profile
This is one of the most overlooked opportunities.
Your Google Business Profile (the listing that shows up on maps) allows you to upload video content.
Most businesses don’t take advantage of this.
Adding video to your profile can:
make your listing more engaging
help you stand out in local search results
give potential customers a better understanding of your business
Why Most Businesses Aren’t Using Video for SEO
Even though video is effective, many businesses don’t use it because:
they’re not sure what to create
they don’t have time
they want it to look professional
That’s where working with a video professional makes a difference.
How Your Video Department Helps Businesses Grow
Your Video Department works with businesses across Lorain County and Northeast Ohio to create professional video content that supports both marketing and SEO.
We focus on:
simple, effective video content
clear messaging
videos designed to attract and convert customers
The goal isn’t just to create video—it’s to help your business grow.
Ready to Improve Your Online Visibility?
If you want your business to stand out on Google and attract more customers, video marketing is one of the most effective tools you can use.
Contact Your Video Department to learn how professional video can help your business rank higher and get better results online.
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